Trabajos de Titulación - Extensión La Troncal - Administración de Empresas
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- ÍtemAcceso AbiertoEstudio de Factibilidad económica en la implementación de Unidades Eléctricas en la transportación Urbana del Cantón La Troncal(Universidad Católica de Cuenca., 2024-04-03) Sánchez Calle, Erick Alexander; Vicuña Matute, William; 0929623239This research project focuses on the feasibility study of implementing electric units in urban transportation within the La Troncal canton. Its primary objective is to determine the economic feasibility to assess the viability of introducing electric buses into the ‘Megaservitron’ company. Employing qualitative and quantitative research methods will facilitate the study and analysis to demonstrate the practicability of electric bus implementation. Table 11 specifies a debt-based financing structure with 70% provided by a financial institution and 30% from an investor’s capital. Table 12 presents a financial model featuring a 16% interest rate (IR) over five years with monthly payments of $523,442.22, subject to a 25% tax rate. Additionally, Table 15 indicates an opportunity cost of 18%. In conclusion, the results suggest that the project is not feasible due to the indicators, with a negative Internal Rate of Return (IRR) of -28% and a negative Net Present Value (NPV) of $-2,350,155.63. This is primarily attributed to revenues that currently do not surpass expenses. Similarly, it is noted that since 2020, the company has experienced a drastic reduction in revenues due to the pandemic; although demand increases due to the growth rate, revenues are insufficient since income is limited by regulated fare prices set by the Municipal Unit of Land Transportation in La Troncal canton.
- ÍtemAcceso AbiertoPlan de comercialización de productos derivados de cacao en los emprendimientos de la EPS en el Cantón La Troncal.(Universidad Católica de Cuenca., 2024-03-11) Vasquez Clemente, Gustavo Josue; Ortíz González, Raúl Adrián; 0350133906This research emerges from the need to analyze the comparative advantages of the cocoa sector in the La Troncal Canton to propose a plan for improving the marketing strategies of cocoa-derived products. In La Troncal, by 2023, six microenterprises legally operate producing cocoa derivatives; however, they face significant limitations in expanding their domestic and international markets due to deficient marketing strategies, weak management systems, and largely artisanal technology. In this research, the hypothesis regarding the improvement of the marketing plan for cocoa-derived products in the Popular and Solidarity Economy (PSE) ventures in La Troncal was contrasted using argumentative and descriptive techniques. The methodological foundations are based on a non-experimental design at an exploratory level, addressing field research techniques supported through interviews and surveys, supplemented with bibliographic research. The study involved interviewing six representatives from cocoa microenterprises, including a comprehensive set of 36 questions concerning both the dependent variable (demand) and the independent variable (components of the marketing plan). As a result, cocoa ventures in La Troncal lack a structured and documented marketing plan; instead, their approach relies more on intuition than technical expertise. In marketing decisions, entrepreneurs rely on their experience based on market behaviors. Therefore, based on the results of this study, it is predictable that the improvement or implementation of a marketing plan will positively influence demand.
- ÍtemAcceso AbiertoLa asociatividad y su impacto en el desarrollo económico y competitivo de las pymes del cantón La Troncal.(Universidad Católica de Cuenca., 2023-10-02) Guaraca Pugo, Ángel Vinicio; Salazar Vazquez, Flor Isabel; 0940595143For SMEs currently have high skills as more and more businesses arise to reach different markets or audiences, for the canton of La Troncal it is presented that small businesses have high competition in the market for clients, since they seek to obtain the best economic and financial performance for the growth of the businesses, for which the observed problem of a lack of associativity between the different businesses that are present in the canton is presented, the proposal of promote business associativity in businesses in order to generate greater benefits in terms of the economic development of each business, so that in order to present the main objective of evaluating the impact of associativity on its economic development, several methods of research to in turn obtain through the population that there were 15 businesses in the sector of which are the parameters that they present for the evaluation of the associativity for this a survey was applied through the Likert scale where the results were analyzed by through a statistical program, which was performed by cronbach's alpha with a reliability of .956. Therefore, therefore, the improvement plan for SMEs in the canton of La Troncal was developed, so as a goal of improving the associativity between small business development strategies, among which are training and administrative training that are informative for the owners of the business sectors that promote associativity between the various businesses.
- ÍtemAcceso AbiertoGestión administrativa y su incidencia en el desempeño laboral del GAD Municipal del Cantón La Troncal en el área de la Dirección Administrativa, periodo 2022.(Universidad Católica de Cuenca., 2023-10-02) Suárez Bueno, Grace Gisella; Orellana Orellana, Fernando; 0302437629The primary objective of this thesis is to determine the impact of administrative management on the organizational performance of the Decentralized Autonomous Government of La Troncal. This investigation aims to enhance administrative management, thereby enabling the verification of tasks and compliance with established processes. Effective administrative management is directed towards efficiently developing strategic management to achieve objectives and goals proposed where the company works to provide its users with a quality service to understand how the institution's current administrative practices affect its overall performance and the strategies that are established according to the needs. The research methodology was based on bibliographic, inductive, deductive, descriptive, analytical, correlational, and statistical studies that explain and propose solutions to the research problem. This methodology provided essential tools for collecting and obtaining actual data presented in this research. Information was collected through a questionnaire survey, establishing the existing relationship between the implementation of administrative management and work performance. In conclusion, it is established that the administrative management process is not being executed effectively, leading to a consequential impact on the organizational performance of the institution. Consequently, inefficiencies are evident in the execution of the strategic plan.
- ÍtemAcceso AbiertoLa gestión financiera y su impacto en el desempeño laboral en el emprendimiento del comercial mi mercadito del cantón La Troncal(Universidad Católica de Cuenca., 2023-09-29) Rodríguez Espinoza, Mario Andrés; Boza Aguirre, Joffre Edgar; 0957992969The research focuses on a crucial aspect of the success of any entrepreneurship, which is financial management, especially in relation to job performance and the ability to generate income. From a theoretical framework, the criteria for financial management are described from a scientific perspective, referring to a set of processes and activities involved in managing a company's financial resources that seek to maximize profitability and minimize risks. This study aims to analyze financial management and assess its impact on the employees' job performance at "Mi Mercadito," a commercial enterprise in El Triunfo canton. The research achieves its objectives by revealing the impact of financial management on employee performance with the aid of the 360-degree Methodology, an effective tool that motivates employees by creating a safe work environment, increasing their confidence in the future, and enhancing their commitment to the organization. Additionally, investigative techniques and methods such as observation, surveys, and the Delphi Method were employed to assess the feasibility of using this tool, identifying periods of uncertainty, stress, and demotivation among employees, as these factors can negatively affect their job performance. In conclusion, this study successfully analyzes how financial management influences the employees' job performance in the entrepreneurial context and proposes effective strategies for improvement within "Mi Mercadito" in El Triunfo canton.
